Decision Sprint | Strategic Consulting

Andy Yeoman

Andy has over 30 years’ experience of management and consulting in banking, biotech, pharma, and healthcare.

For the past 20 years Andy has been one of the world’s leading developers of serious games and simulations for improving staff engagement, learning, and collaboration. Andy has developed over 150 different games and simulations that are being used around the world in private companies, healthcare providers and universities

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In busy organisations securing time and attention from staff, customers and service users is highly competitive. Everyone is distracted. Serious games and simulations are a very effective way to engage individuals and groups and then help them develop knowledge and skills.

Games and simulations in the workplace create an immersive ‘space’ that captivates participants and encourages behaviour change. They can temporarily reduce inhibitions and lower the normal communication barriers between departments, professions and geographies.

We create customised games and simulations that address specific issues for clearly defined audiences. Our games can be seen as Trojan Horses that introduce messages and information that would normally get skimmed or ignored.

With digital games onboard analytics offer real-time insights into how participants are interacting and can capture their responses. Pre- and post- game questionnaires give insights into the impact of games on participants’ knowledge and intention to change their behaviour.

Owen Ashby – Co-founder

With over 30 years’ experience navigating the fast-moving worlds of people, technology, and business, Owen helps organisations unlock bold ideas, solve complex challenges, and spark game-changing growth.

Owen is not your typical strategist, he combines deep market insight, creative energy, and a hands-on approach to help leaders cut through the noise and focus on what really moves the needle.

Whether it’s workforce innovation, people tech, or scaling smart ideas. He’s here to challenge assumptions and turn potential into progress.

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The ecosystem of HR, Workforce, Assessment, Recruitment, Employee Engagement, Learning & Development, and Education technologies is vast, complex, and evolving at an extraordinary pace. Unless you’re deeply immersed in it, keeping up—let alone making informed decisions—is nearly impossible.

I call this the People Tech space, and I help you navigate it.

I guide organisations through the noise, past the hype, and beyond the waffle, so they avoid the costly, time-consuming pitfalls that trip up so many when making critical workforce technology decisions.

I’m not a tech implementer. I act as a Navigator—providing clarity, strategy, and expert insight so companies can confidently invest in workforce technology that actually works. Whether it’s AI-driven talent intelligence, skills-based workforce planning, or adaptive learning, I help businesses cut through the hype and focus on real impact.

Mike Falvey– Co-founder

Senior Leader with 20+ years’ experience of designing and implementing workforce/ HR strategies within organisations across the public and private sectors.

Skilled in directing multi-disciplinary teams and implementing new processes and streamlining complex operations for maximum productivity.

Well-versed in formulating partnerships across organisations to deliver value-add services and forging relationships with stakeholders to ensure execution of plans that meet core business objectives.

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Extensive leadership experience in the UK Civil Service including Home Office, Ministry of Justice, HM Revenue and Customs, Foreign Commonwealth and Development Office. My roles included:

HMRC – Chief People Officer & Director General (People, Comms, Marketing and PR)
Department of Communities and Local Government – Director General (HR & Transformation)
KPMG – Partner
Four Seasons Health Care – Corporate Services Director

Skills and competencies:

Coaching senior leadership teams and driving cultural changes.
Leading organisational design and transformation in collaboration with senior teams.
Managing large-scale projects through full lifecycles.
Clear communicator at C-level to build excellent professional relationships.
Leading HR functions to develop and implement effective policies and strategies.
Expert in providing analysis and recommendations for strategy development.

Ability to attract, select, motivate and empower high calibre people

Edyta Jaworek

Lead Facilitator

Edyta is an expert workshop facilitator and product design consultant. Edyta leads our team of facilitators.

Edyta has worked with a wide range of companies in the US, Europe, Middle East, and Asia through Google, Google for Start-ups, as a freelancer, and now with Maverick Spark.

Edyta’s experience and education means she can understand problems from multiple perspectives and identify the right approach for any challenge.

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Address

Parent company: As One Solutions (Bradden) LLP. Registered address: Hillcrest, 22 Church Street, Blakesley, Towcester, Northants, NN12 8RA, UK.

Registered England & Wales. Company: OC43027. VAT: 342691104.

Contact

Email: Info@MaverickSpark.com

About Us

Andy Yeoman

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Owen Ashby – Co-founder

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Mike Falvey– Co-founder

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Edyta Jaworek

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